Field guide / 2. Evaluate
How to evaluate an AI opportunity
What makes a good AI use case?
A good AI use case solves a bounded, measurable business problem, genuinely needs interpretation, prediction, or generation, and has usable data, a process owner, and tolerable failure modes. Evaluate value, feasibility, and risk separately; compare AI with simpler interventions and the current process. If evidence is missing, fund a targeted test rather than assuming the candidate is ready for delivery.
The method in short
Confirm the problem and baseline
Trace the business objective through department, process, people, and problem. Validate the opportunity with its owner and representative evidence.
Compare intervention fit
Choose between AI, RPA, IDP, workflow automation, process redesign, and no technology change by the task's actual requirements, not novelty.
Assess value, feasibility, and risk
Build explicit value assumptions, check technical and operational readiness, and define controls and acceptance criteria for failure. Test the weakest assumption.
Make an evidence-based recommendation
Recommend proceed, investigate, redesign, hold, or stop. Carry evidence and uncertainty into consistent scoring, prioritization, human investment approval, and portfolio tracking.
The shared framework
Fourteen stages, from objective to portfolio.
Every guide uses this sequence to connect a business problem to an accountable investment. Revisit earlier stages when new evidence changes the assessment.
Stage 1: Business Objective
Name the outcome the organization is trying to move, so every later idea has something to be measured against.
Stage 2: Department
Locate the team that owns the objective and the work that feeds it.
Stage 3: Process
Describe how the work actually runs today: steps, handoffs, systems, and exceptions.
Stage 4: People
Capture who performs and depends on the work, and what they know that no document records.
Stage 5: Problem
State the friction in plain terms: delay, rework, error, cost, or risk, with evidence.
Stage 6: Opportunity
Frame a specific improvement that addresses the problem, not yet tied to any technology.
Stage 7: AI/Automation Fit
Compare AI, RPA, IDP, workflow automation, process redesign, and no technology change.
Stage 8: Value
Estimate benefit in the objective's own terms, with assumptions written down.
Stage 9: Feasibility
Check data, systems, skills, and change capacity needed to deliver.
Stage 10: Risk
Surface compliance, quality, security, and adoption risks and the controls they need.
Stage 11: Scoring
Rate each opportunity on the same dimensions so comparisons are consistent and explainable.
Stage 12: Prioritization
Sequence opportunities by score, dependencies, and capacity, with reasons people can challenge.
Stage 13: Investment
Match approved effort to the sequence; people with budget authority decide what gets funded.
Stage 14: Portfolio
Track opportunities over time as a living set: delivered, in flight, waiting, and retired.
How to decide whether a process needs AI
Choose the least complex intervention that can meet the outcome and control requirements. These categories can be combined: an AI step may sit inside a deterministic workflow. Combining them does not remove the need to evaluate each boundary and failure path.
AI: interpretation, prediction, or generation
Consider AI when inputs vary and the task cannot be expressed adequately as stable rules. Require representative test cases, explicit quality criteria, monitoring, and appropriate review. A fluent answer is not evidence of correctness.
RPA: stable, repetitive system interaction
Consider robotic process automation when a task follows known rules through existing interfaces and a supported integration is unavailable or unsuitable. Check interface stability, credentials, exception handling, and maintenance burden.
IDP: extracting information from documents
Consider intelligent document processing when documents must become structured fields. Test layout variation, field accuracy, missing values, and review paths. IDP may use AI internally; its output still needs business validation.
Workflow automation: coordination and routing
Use workflow automation for predictable approvals, notifications, assignments, and handoffs. If structured inputs and rules already determine the action, an AI decision may add uncertainty without benefit.
Process redesign: remove the cause
Simplify steps, clarify ownership, change a policy, or fix upstream data when those cause the problem. Reassess technology after redesign rather than automating waste.
No technology change: retain or observe
Retain the current process when the problem is not material, the process is about to change, evidence is too weak, or intervention cost and risk outweigh plausible improvement. Record why and what would trigger reconsideration.
Assess value without turning assumptions into ROI
Establish the current baseline and the change being proposed. For effort-related value, a useful starting relationship is eligible annual volume × avoidable minutes per case ÷ 60. That estimates potential hours before adoption, exceptions, review, and support; it is not a cash-savings forecast.
Convert time to money only with agreed cost assumptions and a credible plan for using the released capacity. Distinguish cost avoidance, capacity redeployment, reduced risk, service improvement, and actual spend reduction. Do not count the same benefit in multiple categories or across overlapping opportunities.
Estimate total cost across discovery, implementation, integration, data preparation, model or software use, human review, change management, monitoring, maintenance, and eventual replacement. Use conservative, base, and favorable scenarios and show which assumptions change the conclusion.
Assess production feasibility—not just demo feasibility
Data and access
Can authorized teams obtain representative inputs and validate expected outputs? Check permissions, data quality, retention, freshness, and whether the proposed use is allowed. Accessible sample data does not prove production access.
Process and integration
Are rules, boundaries, interfaces, and exception paths understood? Check whether upstream and downstream systems can support the change, and identify prerequisite work.
Operational readiness
Who reviews low-confidence or incorrect outputs, handles outages, and maintains the solution? Confirm support ownership, required skills, training, and a fallback process before rollout.
Evaluation design
Define representative normal, edge, and failure cases with expected outcomes. Agree on acceptance criteria with the process owner. For AI, assess task quality, not just model benchmark performance.
Assess risk by consequence and control
Risk assessment asks what can go wrong, who is affected, how failure is detected, and whether recovery is possible. High potential value does not cancel a legal, safety, security, or policy constraint. Bring relevant control owners into the assessment before a pilot uses sensitive data or takes consequential actions.
Data and security exposure
Identify sensitive data, access boundaries, retention requirements, supplier exposure, and the possibility of untrusted inputs influencing outputs. Decide what information may enter the solution and who may access its results.
Incorrect or unfair outcomes
Assess who could be harmed by a wrong answer, biased result, or missed exception. Define human authorization points and whether reviewers can realistically detect errors rather than merely approve them.
Operational failure
Plan for unavailable services, drift, changed documents, and integration failure. Name a fallback, escalation owner, rollback condition, and monitoring signal. If the consequences cannot be controlled, redesign or stop.
Use an experiment to resolve a specific uncertainty
A useful experiment has a hypothesis, representative inputs, acceptance and stop criteria, a time or spend boundary, and an owner. Test the most consequential uncertainty: extraction accuracy, review burden, data access, integration reliability, or user adoption. Do not run a broad pilot merely because a demonstration looked promising.
Illustrative example: before assisting document review, compare extracted fields with independently checked expected values on authorized samples, including unusual layouts and missing information. Measure correction effort as well as accuracy. This is an assessment design, not a claim about achieved results.
Document the result even if it invalidates the proposal. A failed fit test can redirect the opportunity to workflow automation or process redesign. A successful test supports the next decision; it does not remove production controls or guarantee financial returns.
End with a recommendation and its limits
Proceed or investigate
Proceed when evidence supports the next bounded commitment. Investigate when a specific, resolvable uncertainty changes the decision. State the evidence required, owner, and next review.
Redesign, hold, or stop
Redesign when the underlying process is unsuitable. Hold for named dependencies or capacity constraints. Stop when the intervention is unjustified or unacceptable, retaining the rationale to prevent repeated rediscovery.
Do not confuse assessment with ranking
Assessment establishes whether a candidate is credible and under what conditions. Prioritization compares credible candidates within strategy and capacity. A good use case may still not be the next investment.
Continue the guide
Common questions.
What is an AI opportunity assessment framework?
An AI opportunity assessment framework tests whether a specific business problem merits an intervention. It validates the baseline, compares AI with alternatives, assesses value, feasibility, and risk, and recommends a next action with explicit assumptions and evidence gaps.
When should a process not use AI?
A process should not use AI when stable rules already determine the correct action, a simpler change solves the problem, data use is not permitted, or errors cannot be detected and controlled. Unclear ownership and unnecessary steps usually need process redesign before automation.
How do you estimate AI opportunity value?
Estimate the avoidable work or improved outcome against a measured baseline, adjust for adoption, exceptions, and human review, then compare it with full lifecycle cost. Keep capacity released separate from cash savings and show a range rather than a single unsupported ROI figure.
What is the difference between feasibility and risk?
Feasibility asks whether a solution can be built, integrated, supported, and adopted under real operating conditions. Risk asks what harm or exposure it could create and whether controls are sufficient. A technically feasible solution can still have unacceptable risk.
Related practice notes
For focused interview techniques, examples, and scoring detail alongside this field guide:
A note on the product
IntakeOS connects VARA's structured interviews with 8-dimension deterministic scoring and documented process context, helping teams apply consistent qualification rather than reassess every idea from scratch. Process maps, value assumptions, and generated documentation support delivery preparation. Your experts still verify inputs, validate technical feasibility and controls, and decide whether to invest.
IntakeOS supports this work and does not make funding decisions; those stay with your leaders. Learn about VARA, how we handle data on the trust page, or the wider platform.
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